L'ARTISTE
To Create Is To Becomee – A Creative Philosophy Roted in Transformation
The Core That Shaped My Story
Every chapter of my life has been defined by this belief: that creativity can shape reality.
I have always trusted that creativity is more than an act — it’s a way of becoming. It is how we make sense of the world, how we build and rebuild ourselves, and how we bridge the distance between where we are and where we dream to be.
My journey has taken me across continents, industries, and disciplines — but at its core, it has always been about transformation, both personal and collective.
From Córdoba, Argentina, where I grew up surrounded by family and wild fields, to migrating to Mexico at age 12 — a formative shift that opened me to the language of change. Then came Copenhagen, Buenos Aires, London, New York, and now Miami — each place shaping my creative and personal evolution.
At six years old, I sat at a tiny plastic table, sketching dresses, swearing to God I would become a fashion designer. In my small town in Argentina, I staged fashion shows with my cousins, charged neighbors for tickets, and believed, without hesitation, that imagination could bend the limits of the world around me.
Years later, while walking the runway and celebrating yet another collection, I felt like that little girl again — the one who recreated her world with fabric scraps and drawings. Every feature in a magazine, every prize won, carried her spirit. That child who played her way into the world was always at the center of it all.
“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. Out of the creative act is born the self.” — Rollo May, The Courage to Create
That spirit stayed with me as I stepped fully into the world of fashion. In my early twenties, I launched my brand, earned accolades such as Emerging Designer of the Year by Harper’s Bazaar Argentina, was featured in Vogue and other major publications, and was recognized as one of La Nación’s 35 Promises Under 35. My collections reached international runways, including Mercedes-Benz Fashion Week Mexico and Buenos Aires Fashion Week.
Choosing Another Way
And yet, I chose to leave it all behind.
Dreams change. They evolve—just like we do.
I saw how the fashion industry celebrated vision while normalizing burnout, perfectionism, and disconnection. It’s no coincidence that creative professionals are three times more likely to experience mental illness than others—with 36% reporting anxiety and 32% depression. I witnessed this firsthand. I saw peers push themselves to the edge. I lived through cycles of burnout and navigated toxic mentorship and systems that resisted change. What once felt limitless had become a system that glorified depletion. I knew there had to be another way—one where creativity wasn’t something to survive, but something that could heal.
So I pivoted—not to escape, but to expand. I pursued certifications in Coaching, the Neuroscience of Change, and Leadership Training, while also completing postgraduate degrees at some of the world’s leading creative institutions—Central Saint Martins and the Fashion Institute of Technology. I deepened my understanding of creativity, growth, and cultural impact. Because I wanted to understand how real change happens—from the inside out—and how the creative process could become a tool not just for expression, but for lasting transformation in people, systems, and culture.
The Art of Becoming
My work naturally expanded beyond fashion — into exhibitions, installations, creative commissions, and entrepreneurship — weaving storytelling, art, and community into every expression. With the heart of an entrepreneur — and the legacy of a lineage of businesswomen — I rebuilt my career in every place I moved.
Looking back, these weren’t just professional pivots. They were part of something deeper: I’ve been living my life as a creative process.
Creativity, I’ve learned, is not just a spark or moment of inspiration. It’s a courageous engagement with the unknown. It means confronting inner conflict, moving through fear, and learning to navigate uncertainty. I’ve heard the phrase “trust the process” countless times — and now I understand why.
True creativity asks for vulnerability. It asks us to endure the disorientation of transformation — and believe that something meaningful will emerge on the other side.
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“When you create, you become more than the sum of your parts.” — Robert Fritz
That’s what I lived: a becoming that sparked authentic living—formed through each creative act, each leap into the unknown.
To Create Is To Become is the name I gave to the ecosystem of my work — but more than that, it’s an ethos. A philosophy that sees the power of creativity as a force for healing, purpose, and collective impact.
Cultivating Creative Ecosystems
As I began supporting others in their own journeys of becoming — through 1:1 coaching and creative mentorship — I also co-founded an art and tech startup supporting nearly 500 emerging artists, incubated by Techstars and the JPMorgan Catalyst Program for Female Founders.
I started curating art exhibitions — challenging narratives and creating spaces for reflection and dialogue. My desire was rooted in a deep calling to build collective spaces around identity, culture, and belonging.
I presented this work at the Art and Design Gallery at the Fashion Institute of Technology in New York, the Argentine Consulate, and various creative hubs and galleries in Miami, while also hosting community workshops around art and creativity.
Heart of Community
This led to Heart of Community, a commission by Faena Art Project Room — an immersive installation and public programming series that brought thousands together through workshops, activations, and a live podcast. The project was recognized by the City of Miami Beach for its cultural impact.
The conversation continued through meaningful collaborations—like the Walmart documentary, where I shared my creative process while mentoring 15-year-old girls to own their voice and live authentically; a partnership with Mastercard and Warner Music for the Latin Grammys, inviting people to take bold ownership of their passions through art; and expanding my mentorship work through Latin American Fashion Summit and Inquire Studio, supporting over 80 Colombian brands at the Bogotá Chamber of Commerce as part of Bogotá Fashion Week
Each of these projects reflects the ethos of To Create Is To Become—where creativity is not just an output, but a transformative force that shapes culture, inspires change, and empowers individuals to evolve.
“The creative act is not hanging on, but yielding to new forms, new symbols, new patterns.” — Rollo May
I carried this devotion to transformation across every city I lived in. From Buenos Aires to London and New York, I shaped a career that spanned fashion design, creative consulting, art direction, and co-founding a startups at the intersection of technology, entrepreneurship, and art. I kept one foot in education, mentoring emerging creatives and guiding visionaries toward their next chapter. But beneath every role, every title, there was a deeper search—a desire to make creativity not just a vocation, but a path to meaning, healing, and wholeness.
Where the Real Work Begins
I didn’t land here by accident. I walked — and sometimes crawled — a long, often painful road of unlearning, breaking through intergenerational patterns along the way. For years, I followed voices that didn’t reflect my inherent worth, chasing the familiar markers of success: awards, media features, elite degrees — believing they would bring safety, validation, and belonging.
Don’t get me wrong — achieving dreams and reaching goals is profoundly rewarding. I believe in living as creators: with discipline, intention, and the courage to pursue even our boldest visions. And yet, even after reaching those milestones, I felt called to something deeper. A truth beyond applause. A force beyond ambition.
Again and again, I found myself returning to creativity — not for recognition, but because it felt like the most honest, transcendent place I could stand.
To Create Is To Become
This is not just a brand. It is not a business alone. It is an ethos — a way of navigating creativity as a path of transformation.
It is about creating not just to produce, but to evolve. To shape culture, challenge narratives, and imagine new paradigms. To let creativity be the seed of both personal and collective change.
To Create Is To Become is a living ecosystem — where collaborations, commissions, education, and limited-edition fashion and art drops converge to form a new creative economy.
This Is an Invitation
To create not just for the sake of making, but for the sake of becoming. To push the boundaries of your vision. To step into the unknown and build with meaning. To trust that the process will transform you.
Let’s create boldly.
Let’s transform deeply.
Let’s become — together.